Your privacy is important to us. This Privacy Policy describes how blockchainupdatehub.com, operated by MS – BUSINESS COMERCIO EM EQUIPAMENTOS ELETRONICOS LTDA | CNPJ 48.746.038/0001-34, created and operated in Brazil, handles user-related information in compliance with the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018) and, where applicable, the General Data Protection Regulation (GDPR – EU 2016/679).
By accessing or using this website, the user acknowledges and agrees to the terms of this Privacy Policy.
1. IDENTIFICATION OF THE DATA CONTROLLER
In accordance with applicable legislation, the Data Controller of personal data is:
MS – BUSINESS COMERCIO EM EQUIPAMENTOS ELETRONICOS LTDA
CNPJ 48.746.038/0001-34
The website blockchainupdatehub.com operates exclusively as a content publisher and does not sell products or services or actively process personal data for direct advertising purposes.
2. ROLE OF THE WEBSITE AS A PUBLISHER
The website blockchainupdatehub.com provides informational and educational content related to blockchain, cryptocurrency, Web3, digital finance, technology, innovation, and other public-interest topics, as well as advertising spaces.
The collection and processing of data related to ad display, audience measurement, and advertising personalization are carried out by third-party partners, especially Google AdSense / Google Ad Manager, in accordance with their own privacy and data protection policies.
The website does not directly access, store, or control the personal data used by advertising partners.
3. DATA THAT MAY BE COLLECTED
Data may be collected in the following ways:
- Information voluntarily provided by users, such as email addresses submitted through contact forms;
- Browsing data automatically collected through cookies and similar technologies, such as IP address, browser type, visited pages, and time spent on the website.
4. PURPOSES OF DATA PROCESSING
Data may be used to:
- ensure the proper functioning of the website;
- improve user experience and optimize content;
- send informational communications when authorized by the user;
- comply with legal and regulatory obligations.
5. LEGAL BASIS FOR DATA PROCESSING
Data processing is carried out based on the following legal grounds:
a) User Consent
(LGPD – Art. 7, I | GDPR – Art. 6(1)(a))
When necessary, especially regarding cookies and personalized advertising, data processing is based on the user’s free, informed, and explicit consent.
b) Legitimate Interest
(LGPD – Art. 7, IX | GDPR – Art. 6(1)(f))
Used in a limited and proportionate manner for:
- displaying non-personalized ads;
- statistics and performance measurement;
- fraud prevention and system security.
6. DATA STORAGE AND RETENTION
Any personal data collected will be stored only for the period necessary to fulfill the purposes described in this Policy and as required by applicable legislation.
After the retention period ends, data may be deleted, anonymized, or made inaccessible.
7. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to improve browsing experience, analyze website traffic, and enable advertising display.
Users may manage or disable cookies through their browser settings, understanding that this may affect certain website functionalities.
8. THIRD-PARTY COOKIES AND ADVERTISING
This website uses third-party services, including:
- Google Analytics;
- Google AdSense / Google Ad Manager.
Google and its partners may collect and process data as described in their official policy:
🔗 https://policies.google.com/technologies/partner-sites
9. ADVERTISING CONTROL AND AD PREFERENCES
Users may manage or disable ad personalization through the following tools:
🔗 https://www.google.com/settings/ads
🔗 https://www.youradchoices.com
10. USER RIGHTS
Under the LGPD and GDPR, users may request:
- confirmation of data processing activities;
- access to personal data;
- correction of incomplete or outdated information;
- anonymization, blocking, or deletion of unnecessary data;
- data portability, when applicable;
- withdrawal of consent;
- objection to processing based on legitimate interest.
11. EXERCISING USER RIGHTS
Users may exercise their rights through the following contact channel:
Requests will be reviewed within the timeframes established by applicable law.
12. GOOGLE ANALYTICS OPT-OUT
Users may prevent Google Analytics from collecting their data through Google’s official opt-out tool:
🔗 https://tools.google.com/dlpage/gaoptout
13. EXTERNAL LINKS
This website may contain links to external websites not operated by us.
We are not responsible for the content or privacy practices of third-party websites.
14. DATA SECURITY
Appropriate technical and administrative measures are adopted to protect information against unauthorized access, loss, alteration, or improper disclosure.
15. UPDATES TO THIS POLICY
This Privacy Policy becomes effective in 2026 and may be updated at any time. Periodic review is recommended.
Continued use of the website after changes are published will be considered acceptance of the updated version.